Eroski Expands Retail Media Network in Its Stores
· 4h ago · Originally reported by ESM Magazine
Eroski is increasing the presence of its retail media network throughout its store locations. This move aims to enhance in-store advertising opportunities for brands and suppliers.
Why it matters
Retail media networks allow retailers to monetize their physical and digital spaces by offering targeted advertising, creating new revenue streams and improving shopper engagement.
Explain it like I’m new here
It's like a grocery store putting up more smart billboards inside so brands can show you ads while you shop.
Read the original at ESM Magazine
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
DoorDash Invests $17 Billion in Instacart as RaceTrac Launches Retail Media Network
DoorDash is making a significant $17 billion investment in Instacart, signaling a major move in the commerce media space. Meanwhile, RaceTrac, a convenience store chain, has launched its own retail media network to tap into new advertising…
DoorDash to Acquire Instacart in $17 Billion Merger
DoorDash is set to acquire Instacart in a merger valued at $17 billion. The deal brings together two major players in online grocery delivery, potentially reshaping the retail media and digital advertising landscape.
DoorDash and Instacart Partnership May Reshape Grocery Ecommerce
DoorDash and Instacart have entered into a deal that could significantly impact how groceries are sold and delivered online. The partnership is expected to influence competition and service offerings in the grocery ecommerce sector.
DoorDash to Acquire Instacart for $17 Billion in Major Delivery Platform Deal
DoorDash has announced plans to acquire Instacart for $17 billion, consolidating two major players in the online grocery and delivery space. The deal signals further convergence in the retail and delivery sectors, with potential…
DoorDash to Acquire Instacart in $17 Billion Deal
DoorDash has announced plans to acquire Instacart in a deal valued at $17 billion. This move brings together two major players in the on-demand delivery and retail media sectors.
DoorDash Acquires Instacart for $17 Billion to Expand Grocery Delivery
DoorDash has announced the acquisition of Instacart for $17 billion, aiming to strengthen its position in the grocery delivery market. This move brings together two major players in the on-demand delivery and retail media sectors.