Festive Season Drives Surge in Entry-Level Ad Tech Hiring, Delhi Leads
· 26h ago · Originally reported by Education Times
The festive season has led to increased demand for fresh graduates in ad tech roles, with Delhi accounting for half of the new job openings. This trend highlights the sector's need for new talent to support seasonal advertising campaigns.
Why it matters
A rise in hiring for ad tech jobs indicates industry growth and the expanding role of digital advertising, especially during high-activity periods like festivals.
Explain it like I’m new here
When lots of ads need to be made for holidays, companies hire more new people to help get the job done.
Read the original at Education Times
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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