Prrincey Roy Develops Huella for the Next Generation of AdTech Solutions
· 4h ago · Originally reported by Outlook India
Prrincey Roy is leading the development of Huella, a new platform aimed at advancing advertising technology. The initiative is positioned to address emerging needs in the digital advertising landscape.
Why it matters
New platforms like Huella can introduce innovative tools or approaches that may shape how digital ads are bought, sold, or measured, impacting advertisers and publishers alike.
Explain it like I’m new here
It's like someone inventing a new kind of remote control to make watching TV ads easier and smarter for everyone.
Read the original at Outlook India
Terms in this story
Go deeper
Related stories
Direct Sales Channel Defined in Digital Advertising Context
A direct sales channel refers to when a media owner's in-house sales team sells advertising inventory directly to advertisers or agencies, bypassing auctions and third-party resellers. This approach contrasts with programmatic or indirect…
Axel Springer Explores European TikTok Spin-Off, M6 Debuts SME Ad Platform, Omnicom Reports Q3
Axel Springer reportedly considered investing in a European version of TikTok following the platform's regional split. French broadcaster M6 has launched a self-serve advertising platform aimed at small and medium-sized businesses…
AI Drives Changes in Ad Tech as Platforms Face Regulatory Scrutiny
Artificial intelligence is increasingly influencing shopping, advertising, and data management. Meanwhile, regulators and tech companies are debating privacy, platform responsibility, and digital competition. Netflix is expanding its ad…
AdCounty Expands AdTech Product Ecosystem for Enhanced Intelligence and Integration
AdCounty has announced an expansion of its advertising technology product suite, aiming to improve intelligence and integration within digital advertising. The move is intended to provide advertisers and publishers with more advanced tools…
Podcast Advertising Spend Rebounds Following Slow Start to 2026
Podcast ad spending has increased after a sluggish first half of 2026. The market appears to be recovering, signaling renewed advertiser interest in the podcasting channel.
Delhi and Mumbai See High Fresh Graduate Hiring in Ad Tech During Festive Season
Delhi has led the way in hiring fresh graduates for ad tech roles during the festive season, with 50% of new hires, while Mumbai closely follows at 48%. This trend highlights strong demand for new talent in the digital advertising sector…