Explaining value exchange
· 2h ago · Originally reported by PPC Land
Value exchange is the trade in which people give attention, personal data or consent for free content, services or rewards, the bargain behind ad-funded media.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Ad exchange
An ad exchange is a digital marketplace where buyers and sellers of ad impressions meet and trade through automated auctions, usually in real time.
PII (personally identifiable information)
PII (personally identifiable information) is information that identifies, or can be used to identify, a specific person, such as a name, email, phone number or government ID number.
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