Explaining omnichannel DSP
· 1h ago · Originally reported by PPC Land
An omnichannel DSP is a demand-side platform that buys display, video, CTV, audio, mobile and out-of-home ads from one seat, budget and set of audience data.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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