AI Referral Traffic Emerges as New Source of Website Visits
· 2h ago · Originally reported by PPC Land
AI referral traffic refers to users visiting websites by clicking links provided in chatbot responses from platforms like ChatGPT, Gemini, or Perplexity. This type of traffic is currently small but experiencing rapid growth as AI chatbots become more widely used.
Why it matters
Understanding AI referral traffic is important for advertisers and publishers, as it represents a new and evolving channel for audience acquisition and measurement in digital marketing.
Explain it like I’m new here
It's like getting visitors to your store because a helpful robot told them where to go.
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