Out-of-home advertising mediator secures £1.58m in seed funding
· 4d ago · Originally reported by SignLink
A digital out-of-home (DOOH) mediation platform has raised £1.58 million in a seed funding round, as reported by SignLink. The company operates in the DOOH space, which connects out-of-home screen owners with media buyers. Further details about the investors and planned use of funds were not provided.
Why it matters
Seed investment in DOOH mediation signals continued investor interest in programmatic out-of-home, a channel increasingly bought and sold like digital advertising.
Explain it like I’m new here
A company that helps match ads to big digital billboards just got some starter cash from investors to grow its business.
Terms in this story
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Ad mediation
Ad mediation is software that lets app developers connect many ad networks and bidders through one SDK and chooses which network fills each ad request to maximise revenue.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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