Digest: OpenAI Wants ChatGPT Ads in Agency Media Plans; Xbox Launches Film and TV Division
· 2h ago · Originally reported by ExchangeWire
In today’s MadTech Daily, we discuss OpenAI targeting a permanent place in agency ad budgets, Xbox launching a film and TV division, and advertising spend dropping 3.4% in August. The post Digest: OpenAI Wants ChatGPT Ads in Agency Media Plans; Xbox Launches Film and TV Division appeared first on ExchangeWire.com .
This is the outlet’s own summary while our desk writes an explainer. Read the full story at ExchangeWire.
Read the original at ExchangeWire
Terms in this story
Agency
An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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