Denmark Requires Publisher Consent for Deepfakes in Ads Starting 2027
· 2h ago · Originally reported by PPC Land
Denmark has passed a law mandating that publishers obtain explicit consent before using realistic deepfakes of faces, voices, or movements in ads. The law, effective January 2027, extends protection for 50 years after a person's death, impacting how AI-generated content is used in advertising.
Why it matters
This law sets a precedent for regulating AI-generated ads, aiming to protect individuals from unauthorized use of their likeness and voice. It could influence how ad tech companies and publishers handle consent and compliance in digital advertising.
Explain it like I’m new here
It's like needing someone's written permission before using their face or voice in a video ad, even if a computer made it look real.
Terms in this story
Go deeper
Related stories
Coreper's Role in Shaping EU Digital Advertising and Privacy Regulations
Coreper is a committee of ambassadors from EU member states that prepares decisions for the Council of the European Union. It plays a key role in setting national positions on major digital regulations, including GDPR, ePrivacy, the AI…
Google and Meta Push to Soften India's Draft Digital Competition Bill
Tech giants including Google and Meta are lobbying for changes to India's proposed Digital Competition Bill, arguing for clearer appeals mechanisms and more proportionate rules. In contrast, domestic Indian startups are urging regulators…
DOJ Bulk Data Rule Class Action Raises Concerns for Ad Tech Deployment
A new class action lawsuit has been filed in response to the DOJ's Bulk Data Rule, which could impact how ad tech companies collect and use large sets of consumer data. The legal action may introduce new compliance challenges for digital…
Teads Files Lawsuit Against Google Over Loss of 6.88 Trillion Ad Impressions
Teads has initiated legal action against Google, alleging that it suffered a loss of 6.88 trillion ad impressions. The lawsuit suggests that Google's actions may have negatively impacted Teads' ability to serve ads at scale.
Google Search Antitrust Ruling Prompts Advertisers to Review Practices
A recent antitrust ruling against Google Search is prompting advertisers to reassess their strategies and compliance. The decision may impact how ads are placed and how search results are prioritized, potentially changing the digital…
Google Faces $3.2 Billion Damages Claim Over Ad Tech Practices
Google is facing a $3.2 billion damages claim related to its advertising technology business. The claim centers on allegations that Google's ad tech practices have caused financial harm to other parties.