Demandbase Unveils AI Agents to Support Business-to-Agent Marketing Strategies
· 2h ago · Originally reported by MarTech Series
Demandbase has launched three new AI agents aimed at helping B2B marketers adapt to the emerging business-to-agent (B2A) marketing landscape. The new tools are designed to assist marketers in influencing how AI agents discover and recommend brands.
Why it matters
As AI agents become more involved in decision-making, marketers need new tools to ensure their brands are visible and recommended by these systems. This development reflects a shift in digital marketing strategies to address AI-driven discovery.
Explain it like I’m new here
It's like making sure your store is easy for robot shoppers to find and recommend to others.
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