OpenAI Proposes Ad Placements Next to AI-Generated Images in ChatGPT
· 1h ago · Originally reported by Ad Age
OpenAI is presenting a new advertising opportunity to brands, offering ad placements alongside AI-generated images within ChatGPT. This initiative aims to integrate brand messaging directly into the user experience of the popular AI chatbot.
Why it matters
This move signals a potential shift in digital advertising, as AI platforms like ChatGPT become new channels for brand engagement and ad inventory, possibly changing how and where ads are delivered online.
Explain it like I’m new here
It's like putting ads next to the pictures a robot draws for you while you chat with it online.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
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