Retailers and Delivery Apps Form Partnerships Amid Ad Measurement Concerns
· 3h ago · Originally reported by AdExchanger
Retailers and delivery apps are increasingly partnering to expand their advertising reach. Meanwhile, advertisers are expressing dissatisfaction with how OpenAI measures ad performance. The article also notes concerns about US tax dollars being used for political advertising.
Why it matters
These developments highlight the growing importance of retail media and the ongoing challenges in accurately measuring digital ad effectiveness. Understanding how ads are measured and where ad dollars go is crucial for transparency and trust in the industry.
Explain it like I’m new here
It's like stores teaming up with delivery drivers to show you ads, but people aren't sure how well those ads are working.
Read the original at AdExchanger
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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