datafuelX Unveils AI-Driven Marketplace for Premium Video Buying and Selling
· 1h ago · Originally reported by MarTech Series
datafuelX has introduced the DFX Marketplace, an AI-powered platform aimed at streamlining the buying and selling of premium video inventory across both linear and streaming channels. The marketplace connects advertisers and publishers, offering tools for easier cross-platform activation and optimization.
Why it matters
This launch highlights the growing use of AI to simplify complex video ad transactions and improve efficiency for both buyers and sellers in a fragmented media landscape.
Explain it like I’m new here
It's like a smart online store where advertisers and TV channels can easily trade video ads using helpful robots.
Read the original at MarTech Series
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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