Cotswold Outdoor grows retail media offering with new in-store advertising platform
· 2h ago · Originally reported by InternetRetailing
UK outdoor retailer Cotswold Outdoor has expanded its retail media network with the launch of a new in-store advertising platform. The move extends the retailer's commercial media proposition into its physical stores, giving brands another channel to reach shoppers at the point of purchase.
Why it matters
Retail media is one of the fastest-growing areas of digital advertising, and in-store formats let brick-and-mortar retailers compete for brand budgets that historically flowed to online channels.
Explain it like I’m new here
It's like a shop renting out poster space on its shelves to the brands it sells, so companies can advertise to you at the exact moment you're choosing what to buy.
Read the original at InternetRetailing
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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