Cotswold Outdoor Expands Retail Media Network With In-Store Advertising Initiative
· 2h ago · Originally reported by Retail Gazette
Cotswold Outdoor is broadening its retail media network by introducing new in-store advertising opportunities. This move aims to connect brands with shoppers directly at the point of sale, enhancing both customer engagement and potential revenue streams.
Why it matters
Retailers are increasingly leveraging their physical locations to offer advertising space, creating new ways for brands to reach consumers and for stores to boost profits beyond traditional sales.
Explain it like I’m new here
It's like a store putting up special posters from brands right where people shop, so shoppers see ads while picking out what to buy.
Read the original at Retail Gazette
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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