Cotswold Outdoor Expands Retail Media Network With 149 New In-Store Screens
· 1h ago · Originally reported by AV Magazine
Cotswold Outdoor has increased its retail media footprint by installing 149 additional digital screens across its stores. This move aims to enhance in-store advertising opportunities for brands and improve customer engagement.
Why it matters
Retail media networks are becoming a key channel for brands to reach shoppers at the point of sale. Expanding digital screens in stores allows retailers to offer more targeted advertising and generate new revenue streams.
Explain it like I’m new here
It's like putting more TV screens in a store so brands can show ads to shoppers while they shop.
Read the original at AV Magazine
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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