Connected TV Emerges as a Growing Channel for Brand Advertising
· 3d ago · Originally reported by MarkHub24
An overview piece examining connected TV advertising as an emerging opportunity for brand storytelling. The article highlights CTV's appeal to advertisers seeking TV-quality creative with digital targeting and measurement. No specific deals, data points, or company announcements were provided in the excerpt.
Why it matters
CTV is one of the fastest-growing areas of digital advertising, blending the big-screen impact of traditional TV with the targeting and tracking capabilities of programmatic buying.
Explain it like I’m new here
It's like regular TV commercials, but the ads can be picked just for you and the advertiser can tell exactly who watched.
Read the original at MarkHub24
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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