Marketers Increase Use of AI Agents Despite Limited Measurement of ROI
· 1h ago · Originally reported by PPC Land
A survey of 184 marketers found that over half are now using AI agents, with ChatGPT and Claude being the most popular. However, only a small fraction are measuring the effectiveness of these AI tools against benchmarks.
Why it matters
This highlights a growing gap between adoption of AI in marketing and the ability to measure its actual impact, raising concerns about accountability and effectiveness.
Explain it like I’m new here
It's like lots of people buying fancy robots to help with chores, but hardly anyone checks if the robots are actually doing a good job.
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