Canada and Europe Face Similar Challenges in AdTech Regulation
· 3h ago · Originally reported by Canadian Shield Institute
A new analysis highlights that both Canada and Europe are grappling with comparable issues in the regulation and oversight of digital advertising technology. The report suggests that concerns around user privacy, data handling, and transparency in programmatic advertising are shared across these regions.
Why it matters
Understanding that these challenges are not unique to one region can help policymakers and industry leaders collaborate on solutions and best practices for digital advertising.
Explain it like I’m new here
Canada and Europe are both trying to figure out how to make online ads safer and more fair for everyone.
Read the original at Canadian Shield Institute
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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