California SB 1050 Sets AI Synthetic Performer Disclosure Rules for Advertisers in 2027
· 10h ago · Originally reported by Crowell & Moring LLP
California's SB 1050 introduces new requirements for advertisers to disclose the use of AI-generated synthetic performers in their ads, effective January 2027. The law aims to ensure transparency when artificial intelligence is used to create or alter digital representations of people in advertising.
Why it matters
This regulation will impact how brands and ad tech companies use AI-generated content, requiring clear disclosure to consumers. It reflects growing regulatory attention on AI transparency and consumer protection in digital advertising.
Explain it like I’m new here
If an ad uses a computer-made actor instead of a real person, companies in California will have to tell you.
Read the original at Crowell & Moring LLP
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