ACCC Issues Guidance on Advertising Carbon Credits and Emission Claims
· 2h ago · Originally reported by PPC Land
The Australian Competition and Consumer Commission (ACCC) clarified that advertisements cannot claim 'zero impact' if they rely on carbon credits from projects that only avoid, rather than reduce, emissions. The new guidance aims to prevent misleading environmental claims in advertising.
Why it matters
This matters because it sets stricter standards for environmental claims in ads, impacting how brands communicate sustainability and potentially exposing some to regulatory action.
Explain it like I’m new here
It's like saying you can't call your lunch 'sugar-free' if you just skipped dessert but still ate candy—ads must be honest about their real impact.
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