C-Centric Introduces AI-Powered Conversational Ads for Direct Brand Interaction
· 2h ago · Originally reported by ExchangeWire
C-Centric has launched Cross-Site Agentic Transfer (X-AT), a new AI solution that lets consumers interact with a brand's AI agent directly within ads on publisher websites. This technology allows users to have conversations and complete transactions without leaving the ad unit.
Why it matters
This development could make digital ads more interactive and transactional, potentially improving user engagement and streamlining the path to purchase.
Explain it like I’m new here
It's like being able to chat and shop with a store assistant right inside an online ad, without opening a new page.
Read the original at ExchangeWire
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Ads in AI assistants and AI search
Ads in AI assistants and AI search are paid placements that appear within or beside AI-generated answers, such as in Google's AI Overviews or ChatGPT, often matched to the conversation's context.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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