Captify Data Shows Early Black Friday Search Trends and Rise of LLMs in Consumer Research
· 2h ago · Originally reported by ExchangeWire
Captify reports that consumer search interest for Black Friday is starting as early as October, with notable increases in gaming-related tech searches and travel planning for longer trips. The data also highlights a growing use of large language models (LLMs) alongside traditional search engines for shopping research.
Why it matters
Understanding how and when consumers research purchases helps advertisers and brands optimize their digital ad campaigns and targeting strategies, especially as new technologies like LLMs change search behaviors.
Explain it like I’m new here
People are starting to look for Black Friday deals earlier and using new tools like smart chatbots to help them shop.
Read the original at ExchangeWire
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