Best Buy Ads Expands Efforts in Commerce Media and Connected TV
· 3d ago · Originally reported by MediaPost
Best Buy Ads is increasing its focus on commerce media and connected TV (CTV) advertising. This move signals the retailer's intent to grow its digital advertising business by leveraging its customer data and media channels.
Why it matters
Retailers like Best Buy are building their own advertising platforms, allowing brands to reach shoppers directly and target ads more effectively. This trend is reshaping how brands allocate their ad budgets.
Explain it like I’m new here
It's like Best Buy turning its store and website into a billboard where other companies can pay to show you ads while you shop.
Read the original at MediaPost
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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