Bell Media Integrates AI Video Creation Into Self-Serve Ad Platform
· 1h ago · Originally reported by Media in Canada
Bell Media has added artificial intelligence-powered video creation tools to its self-serve advertising platform. This update enables advertisers to quickly generate video ads using AI, streamlining the creative process for campaigns.
Why it matters
AI-driven creative tools can lower barriers for advertisers, making it easier and faster to produce video ads, especially for smaller businesses or those with limited resources.
Explain it like I’m new here
It's like giving advertisers a robot helper that makes video ads for them in minutes instead of hours.
Read the original at Media in Canada
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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