Apple’s Safari Privacy Moves Drive Ad Tech Shift to Server-Side Solutions
· 2h ago · Originally reported by Digiday
Apple's ongoing privacy restrictions in Safari are prompting ad tech companies to adopt more server-side approaches for tracking and measurement. However, there are still concerns in the industry about the effectiveness and transparency of these new solutions.
Why it matters
This matters because changes in how browsers handle privacy can force the entire digital advertising ecosystem to adapt, impacting how ads are targeted and measured.
Explain it like I’m new here
It's like when a school bans passing notes in class, so kids start using secret lockers instead—teachers still worry if the new system is fair.
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