Apple Addresses Impact of Its Privacy Changes on Online Advertising Industry
· 4d ago · Originally reported by Business Insider Africa
Apple has publicly commented for the first time on the effects of its privacy measures, which have significantly disrupted the digital advertising sector. The company's privacy policies, such as App Tracking Transparency, have limited advertisers' ability to track users across apps and websites.
Why it matters
Apple's privacy changes have forced advertisers and ad tech companies to rethink how they target and measure ads, affecting revenue and business models across the industry.
Explain it like I’m new here
It's like Apple put up curtains so companies can't peek into what you're doing in other rooms, making it harder for them to show you ads you might like.
Read the original at Business Insider Africa
Terms in this story
App Tracking Transparency (ATT)
App Tracking Transparency (ATT) is Apple's framework, introduced with iOS 14.5 in 2021, requiring apps to ask users' permission before tracking them across other companies' apps and websites or accessing the IDFA.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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