'AI might be improving targeting but creative must keep up': reaction to AA/Warc report
· 3d ago · Originally reported by Campaign UK
'AI might be improving targeting but creative must keep up': reaction to AA/Warc report
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Campaign UK.
Read the original at Campaign UK
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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