IGN Entertainment Explores AI to Enhance Ad Relevance and Engagement
· 1h ago · Originally reported by Beet.TV
IGN Entertainment is adopting artificial intelligence to make digital ads more conversational and tailored to individual interests. The company believes AI can help advertisers go beyond traditional banner ads by providing more interactive and relevant experiences for consumers.
Why it matters
This shift highlights how AI is being used to improve the effectiveness of digital advertising, making ads more engaging and better suited to what people actually want to see.
Explain it like I’m new here
It's like having a smart robot that helps pick and talk about ads you actually care about, instead of just showing everyone the same poster.
Terms in this story
Go deeper
Related stories
Google Uses Machine Learning for Automatic Refunds on Low-Quality Local Services Ads Leads
Google has implemented autocrediting, a system that automatically refunds advertisers for low-quality leads generated through Local Services Ads. This process, powered by machine learning models, replaced the previous manual dispute system…
Hyper-Personalization Uses AI to Tailor Ads in Real Time
Hyper-personalization refers to the practice of customizing advertisements and offers for individual users by leveraging real-time behavioral and contextual data. Artificial intelligence is used to predict user preferences and generate…
Understanding AI Visibility in Brand Mentions and Recommendations
AI visibility refers to how frequently and prominently a brand or website appears in answers generated by artificial intelligence. This is typically measured by sampling AI outputs to see how often specific names or recommendations are…
THG Commerce Partners with Criteo to Enhance AI Shopping Assistant
THG Commerce has announced a collaboration with Criteo aimed at advancing its AI-powered shopping assistant. The partnership is expected to leverage Criteo's advertising technology to improve personalized shopping experiences for consumers.
Amazon Seeks to Acquire Decart in $7 Billion AI Technology Deal
Amazon is reportedly pursuing the acquisition of Decart, an artificial intelligence company, in a deal valued at $7 billion. The move signals Amazon's intent to strengthen its AI capabilities, which could have significant implications for…
Marketers Explore New Opportunities With Conversational AI and LLMs
Marketers are beginning to use large language models (LLMs) and conversational AI to expand how they reach and target audiences. These technologies are opening up fresh possibilities for engagement and campaign personalization.