AdFury Introduces AI-Powered Rich Media Tool for Retail Media on Walmart
· 2h ago · Originally reported by MarTech Series
AdFury has launched a self-service AI tool that enables brands to quickly create rich media content, such as video carousels and product comparison charts, for their Walmart product pages. The tool is designed to enhance below-the-fold content, helping brands improve their digital shelf presence in retail media.
Why it matters
This development matters because it streamlines the creation of engaging retail media content, making it easier for brands to stand out and potentially increase sales on major platforms like Walmart.
Explain it like I’m new here
It's like giving brands a smart robot that quickly makes eye-catching product displays on Walmart's website to help them sell more.
Read the original at MarTech Series
Terms in this story
Rich media
Rich media ads are interactive or animated ads, such as expanding banners, video-in-banner, games or carousels, that invite user engagement beyond a static image or simple click.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Self-serve platform
A self-serve platform is an ad buying or selling tool that customers operate themselves through a web interface or API, without the vendor's staff running campaigns for them.
Managed service
Managed service is an arrangement in which an ad tech vendor's own team runs campaigns on the client's behalf, usually for a higher fee than using the platform self-serve.
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