Russian Bot Traffic Reportedly Declines Amid War Developments
· 2d ago · Originally reported by fox56.com
Recent reports indicate a decrease in Russian bot traffic, potentially linked to ongoing wartime disruptions. The reduction suggests that some sources of automated, invalid traffic may be less active than before.
Why it matters
Bot traffic is a major source of ad fraud, costing advertisers money and distorting digital ad performance. A decline in such activity could mean fewer wasted ad dollars and more accurate campaign results.
Explain it like I’m new here
It's like fewer fake players showing up in an online game, so the scores are more real and fair.
Read the original at fox56.com
Terms in this story
Bot traffic
Bot traffic is visits, ad impressions or clicks generated by automated software rather than people, ranging from honest search crawlers to fraudulent bots built to look human.
Invalid traffic (IVT)
Invalid traffic (IVT) is any impression, click or visit not coming from a real person with a genuine chance to see the ad, whether caused by bots, fraud or error.
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