81.5% of U.S. Marketers Favor Mindset-Based Ad Targeting
· 9h ago · Originally reported by MarTech Cube
81.5% of U.S. Marketers Favor Mindset-Based Ad Targeting
This is the outlet’s own summary while our desk writes an explainer. Read the full story at MarTech Cube.
Read the original at MarTech Cube
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Go deeper
Related stories
GumGum Study: Only 4% of UK Marketers Surveyed Say Behavioural Data is Key to Ad Effectiveness
GumGum, The Mindset Company™ transforming advertising, has released a groundbreaking new study that shows only 4% of UK marketers believe behavioural data is key to ad effectiveness, as the majority of brands turn to context and mood as…
Skydance Appoints New Advertising Leaders Following Paramount-WBD Merger
A leaked memo has revealed that Skydance has named new executives to oversee its advertising operations in the wake of the merger between Paramount and Warner Bros. Discovery. The leadership changes are part of the company's strategy to…
Omnicom Maintains $900M Cost Cutting as Q3 Revenues Remain Flat
Omnicom continued its $900 million cost-cutting initiative in the third quarter, as company revenues showed no significant growth. This comes even as the holding company secured new major clients during the period.
Dentsu X CEO Discusses Strategies to Address Media Fragmentation in Campaigns
Bruce Williams, CEO of Dentsu X North America, spoke at Brandweek about the challenges of media fragmentation and the need to break down silos in advertising campaigns. He emphasized the importance of integrated strategies to ensure…
Advertisers Face More Options in Selecting Agency Holding Companies
The landscape for advertisers choosing agency holding companies is evolving, with fewer large holding companies but a wider variety of selection methods. This shift is impacting how agencies pitch their services and how brands evaluate…
Coca-Cola Retains WPP for Global Media, Names Omnicom as North America Partner
Coca-Cola has decided to continue working with WPP for its global media planning and buying, while appointing Omnicom to handle its media business in North America. This move reflects a strategic split in agency responsibilities across…