7-Eleven Australia Introduces Dedicated Convenience Retail Media Network
· 2d ago · Originally reported by Australian Association of Convenience Stores
7-Eleven Australia has launched 'Anytime Media @ 7-Eleven', marking the country's first retail media network focused on convenience stores. This initiative allows brands to advertise directly to shoppers through 7-Eleven's digital and in-store channels.
Why it matters
Retail media networks are a growing trend, enabling retailers to monetize their data and reach consumers at the point of purchase. This move signals the expansion of retail media into the convenience sector in Australia.
Explain it like I’m new here
It's like putting special ads on the screens and shelves inside your local 7-Eleven so brands can talk to you while you shop.
Read the original at Australian Association of Convenience Stores
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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