Zixi and TAG Expand Partnership to Enhance Security for Live Ad Insertion
· 2h ago · Originally reported by TV Technology
Zixi and TAG are deepening their collaboration by integrating TAG's Content Matching solution with the Zixi Platform. This integration allows the restoration of SCTE markers, which are essential for accurate live ad insertion in video streams.
Why it matters
Ensuring the integrity of ad markers in live video is crucial for delivering the right ads at the right time and preventing errors or fraud in ad delivery.
Explain it like I’m new here
It's like making sure the right commercials play during your favorite show by double-checking the signals that tell the TV when to show them.
Read the original at TV Technology
Terms in this story
Tracking pixel
A tracking pixel is a tiny piece of code, historically an invisible 1x1 image, that loads when a page or ad is viewed and reports that event to a server.
TAG (Trustworthy Accountability Group)
TAG (Trustworthy Accountability Group) is an advertising industry initiative, founded in 2014 by the ANA, 4A's and IAB, that runs certification programs against ad fraud, malware, piracy and for brand safety.
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