Zee5 Rolls Out ZAP Privacy-First Audience Intelligence Tool for Advertisers
· 11h ago · Originally reported by CIOL
Zee5 has launched ZAP, a privacy-first audience intelligence product aimed at digital advertising. The tool is positioned to help advertisers understand audiences without relying on invasive data practices. Details on methodology and rollout were not provided in the announcement.
Why it matters
It signals how streaming platforms are adapting ad targeting to tighter privacy expectations, a shift that affects how all digital ads get bought and measured.
Explain it like I’m new here
It's like a store learning what shoppers want by watching patterns instead of reading their diaries.
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
Marketers Weigh Pros and Cons After Publicis Completes LiveRamp Acquisition
Following Publicis' completed acquisition of LiveRamp, marketers are considering whether to continue using LiveRamp's services under its new ownership. The decision centers on how the acquisition may impact data connectivity, privacy, and…
Grindr Acquires HIV Prevention Provider Freddie for $250 Million
Grindr has acquired Freddie, a provider of HIV prevention services, for $250 million, with an additional $70 million contingent on 2027 performance. The deal enables US and Canadian users to access Freddie's services directly from Grindr's…
IAB Tech Lab Updates Clean Room Rules to Permit Unhashed Emails With Controls
The IAB Tech Lab has introduced new requirements for clean rooms, including seven mandatory file keys and a Parquet data layout for uploading conversion events. The updated rules also allow unhashed emails under specific technical…
Google to Restrict Search Access for K-12 Schools That Disable AI Features
Google announced it will remove Search access for K-12 students in schools that choose to keep AI features disabled. Schools can separately enable Gemini, Gemini Notebook, and Search, but Search will retain AI Mode and Overviews.
Inuvo IntentKey Introduces Custom Audience Targeting for Safari and iPhone Users
Inuvo's IntentKey platform has launched a new feature that enables advertisers to create custom audiences specifically for users on Safari and iPhone devices. This development aims to improve targeting capabilities despite privacy…
Examining the Value Exchange Between Consumer Data and Privacy
Julie Austin of VML discusses how consumers are increasingly aware of the value their data provides to companies and are questioning whether they receive adequate benefits in return. The article explores the evolving relationship between…