Wurl Introduces CTV Advertising Platform Integrated With Demand-Side Platforms
· 2h ago · Originally reported by TheDesk.net
Wurl has launched a new connected TV (CTV) advertising platform that works with demand-side platforms (DSPs). This move aims to streamline ad buying and delivery for advertisers targeting CTV audiences.
Why it matters
As more viewers shift to streaming, tools that help advertisers efficiently reach audiences on CTV are increasingly important for the digital ad ecosystem.
Explain it like I’m new here
It's like building a new remote control that lets advertisers easily pick which streaming shows to show their ads on.
Read the original at TheDesk.net
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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