Why growing an audience isn’t enough to sustain a publisher
· 3h ago · Originally reported by Digital Content Next
Early audience growth provides a starting point for evaluating a new editorial product. For media executives, the next question is whether that interest can generate dependable revenue and support the... The post Why growing an audience isn’t enough to sustain a publisher appeared first on Digital Content Next .
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Digital Content Next.
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Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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