Social Media Expected to Drive Global Ad Spend Growth Next Year
· 4d ago · Originally reported by VideoWeek
Social media platforms are projected to be the main driver of global advertising spend in the coming year, according to recent industry analysis. The report also highlights the growing adoption of AI-powered shopping in markets like Saudi Arabia and India.
Why it matters
Understanding where ad spend is increasing helps advertisers and tech companies plan their strategies and investments, especially as social media and AI-driven commerce reshape the digital ad landscape.
Explain it like I’m new here
It's like more people are putting their money into ads on social apps because that's where shoppers are hanging out and buying things.
Read the original at VideoWeek
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