Vivaldi 8.3 Introduces Customizable Ad and Tracker Blocking Per Site
· 24h ago · Originally reported by PPC Land
Vivaldi browser version 8.3 now allows users to block ads and trackers with three different strengths, configurable for each website. Users can also load custom filter lists and automatically remove tracking parameters from shared links.
Why it matters
This update gives users more control over their privacy and the ads they see, potentially impacting how publishers and advertisers reach audiences and track engagement.
Explain it like I’m new here
It's like having a remote that lets you choose how many commercials you see on each TV channel.
Terms in this story
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Tracking pixel
A tracking pixel is a tiny piece of code, historically an invisible 1x1 image, that loads when a page or ad is viewed and reports that event to a server.
Go deeper
Related stories
Meta Consolidates User Logins Across Instagram, Facebook, and Threads
Meta is requiring users to link their Instagram, Facebook, and Threads profiles under a single Meta Account, with no option to opt out. The update does not clarify how this affects ad data sharing or compliance with EU data separation…
Character.ai Sale Contract Lacks User Data Conditions Sought by State Attorneys General
The sale contract for Character.ai reportedly does not include privacy conditions requested by 40 state attorneys general regarding user data. The contract offers assets with as-is terms, a blank price, and a December 17 deadline, raising…
Companies Urged to Reevaluate Ad Tech Practices After Washington Pixel Use Ruling
A recent court ruling in Washington concerning the use of tracking pixels has prompted companies to reconsider their ad tech strategies. The decision may impact how businesses deploy tracking technologies and handle user data within…
California Court Upholds One-Hour Default TikTok Limit for Teens, Adds Parental Consent Rule
A California court has upheld a law requiring TikTok to limit under-18 users to a default one-hour daily feed, with additional parental consent needed for personalized content. The law, SB 976, aims to increase parental control over teen…
Meta, Google, and TikTok Challenge California Law Restricting Personalized Feeds for Minors
Meta, Google, and TikTok have filed a lawsuit against California, contesting a new law that prohibits personalized content feeds and autoplay features for users under 16. The companies argue the law infringes on free speech and Section 230…
Least-Privilege Access Principle Applied to Ad Accounts and AI Agents
The principle of least-privilege access, which restricts users and programs to only the permissions necessary for their tasks, is being implemented in ad accounts and AI agents. This approach aims to enhance security and reduce risks by…