Vibe Integrates Buyer-Reported Conversions from Fairing's Post-Purchase Survey
· 1h ago · Originally reported by PPC Land
Vibe now receives conversion data directly from Fairing's post-purchase surveys, allowing advertisers to use shopper recall as a signal in TV ad buying. This integration is accessible to all Fairing customers and can be set up quickly without engineering support.
Why it matters
Using buyer-reported conversions offers a new way to measure the effectiveness of TV ads, potentially complementing or challenging traditional lift tests. It could help advertisers better understand which ads actually drive purchases.
Explain it like I’m new here
It's like asking shoppers after they buy something if they remember seeing an ad, then using their answers to decide which ads to show on TV.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Conversion
A conversion is a valuable action that an advertiser wants people to take after seeing or clicking an ad, such as a purchase, sign-up, app install, call or form submission.
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