Viant Technology reports quarterly results for period ended September 30
· 14h ago · Originally reported by TradingView
Viant Technology, the ad tech company behind its DSP platform, has released financial results for the quarter ended September 30. The excerpt provides no specific figures, so the details of revenue, profit, and guidance are not available here.
Why it matters
Earnings from DSP providers like Viant offer a pulse check on programmatic ad spending and the health of the open web ecosystem.
Explain it like I’m new here
It's like a lemonade stand sharing its report card showing how much money it made over the summer.
Read the original at TradingView
Terms in this story
Earnings report
An earnings report is the periodic announcement, usually quarterly, in which a public company discloses its revenue, profit and other key results, often with an investor call and updated guidance.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
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