Viant Technology Reports 29% Revenue Growth in Q3 2026 Driven by CTV Advertising
· 2h ago · Originally reported by Yahoo Finance Singapore
Viant Technology Inc. announced a 29% year-over-year increase in revenue for the third quarter of 2026, attributing much of the growth to higher spending on connected TV (CTV) advertising. The company shared these results during its latest earnings call.
Why it matters
This highlights the growing importance of CTV as a channel for digital advertisers and signals Viant's strong performance in a competitive programmatic landscape.
Explain it like I’m new here
Viant made more money this quarter because more people are buying ads on streaming TV instead of regular TV.
Read the original at Yahoo Finance Singapore
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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