Viant Technology Reports Q3 Revenue of $110.4 Million
· 8h ago · Originally reported by marketscreener.com
Viant Technology has announced its financial results for the third quarter, posting revenue of $110.4 million. The company operates in the programmatic advertising space, providing a demand-side platform (DSP) for digital ad buying.
Why it matters
Earnings reports from ad tech companies like Viant provide insight into the health and trends of the programmatic advertising sector, which is a key part of the digital ad ecosystem.
Explain it like I’m new here
It's like a lemonade stand telling everyone how much money they made this summer, showing if business is good or not.
Read the original at marketscreener.com
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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