Tata Play CEO Discusses Commitment to Connected TV Amid Industry Shifts
· 2h ago · Originally reported by Exchange4Media
Tata Play's Managing Director and CEO, Harit Nagpal, emphasized the company's ongoing investment in connected TV (CTV), rejecting the notion that traditional TV is obsolete or that smart TV adoption is merely a defensive strategy. The remarks highlight Tata Play's confidence in the evolving television landscape.
Why it matters
This matters because it shows how major TV service providers are adapting to digital trends, blending traditional and smart TV to meet changing viewer habits.
Explain it like I’m new here
It's like a bookstore adding e-books but still believing people want to read paper books too.
Read the original at Exchange4Media
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Linear TV
Linear TV is traditional scheduled television, broadcast, cable or satellite, where viewers watch programmes at the time the channel airs them, with ad breaks sold to all viewers of that channel.
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