Trust and Incrementality Help Brands Scale Bigger Ideas
· 6h ago · Originally reported by Adweek
This post was created in partnership with PebblePost For marketers, testing new channels has become easier than proving which investments actually drive growth. That gap is pushing brands to look […]
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Adweek.
Terms in this story
Incrementality
Incrementality is the extra result, such as sales, installs or visits, caused by advertising that would not have happened without it, usually measured by comparing exposed and unexposed groups.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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