Triton Ad Platform gains Datonics third-party audience data in 12 countries
· 2h ago · Originally reported by PPC Land
Demographic, automotive and CPG purchase segments now sit inside TAP for audio publishers. Pricing, segment counts and refresh cadence are still undisclosed.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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