The Trade Desk Launches Pause Ads for CTV in Italy on HBO Max and discovery+
· 5h ago · Originally reported by The Trade Desk
The Trade Desk is expanding its connected TV (CTV) advertising capabilities in Italy by introducing Pause Ads on streaming platforms HBO Max and discovery+. This move allows advertisers to reach viewers during natural breaks in streaming content.
Why it matters
Pause Ads represent a new way for advertisers to engage viewers on streaming services, reflecting the growing importance of CTV in digital advertising strategies.
Explain it like I’m new here
It's like putting a poster on the screen when someone pauses their favorite show, so advertisers can catch your attention during a break.
Read the original at The Trade Desk
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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