The Times of London to Trial Macro Payments for Non-Subscribers
· 1h ago · Originally reported by Digiday
The Times of London is preparing to test a new payment model called 'macro payments,' aimed at readers who are unwilling to commit to full subscriptions. This approach could allow users to pay for access to individual articles or bundles, offering more flexibility than traditional paywalls.
Why it matters
This experiment reflects publishers' ongoing search for sustainable digital revenue models beyond subscriptions and advertising, potentially impacting how content is monetized and how publishers interact with ad tech partners.
Explain it like I’m new here
It's like letting people buy just one cookie instead of the whole box if they don't want a full subscription.
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