Tata Play Introduces Streaming App for Connected TV Users
· 2h ago · Originally reported by BusinessLine
Tata Play has launched a new streaming application aimed at households with connected TVs. The move expands Tata Play's digital offerings, allowing users to access content directly through internet-enabled televisions.
Why it matters
This development highlights the growing importance of connected TV platforms in digital advertising and content distribution, as more viewers shift from traditional TV to streaming services.
Explain it like I’m new here
It's like Tata Play making a new remote control that lets you watch shows on your smart TV using the internet.
Read the original at BusinessLine
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