Taboola survey: 81% of advertisers keep recycling audiences as budgets rise
· 3h ago · Originally reported by PPC Land
Large US and UK advertisers would move 28% of budget to the open web, respondents said. Do stated intentions turn into spend once closed-loop tracking exists?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Open web
The open web is the part of the internet outside the big closed platforms, such as independent websites, apps and streaming services, where ads are bought through shared, interoperable ad tech.
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